{"id":2223,"date":"2025-08-22T10:36:09","date_gmt":"2025-08-22T10:36:09","guid":{"rendered":"https:\/\/gyrus.ai\/blog\/?p=2223"},"modified":"2026-04-01T06:41:15","modified_gmt":"2026-04-01T06:41:15","slug":"how-gyrusai-search-made-regular-mam-smart-and-won-over-broadcaster","status":"publish","type":"post","link":"https:\/\/gyrus.ai\/blog\/how-gyrusai-search-made-regular-mam-smart-and-won-over-broadcaster\/","title":{"rendered":"How Gyrus AI Search Turned a Regular MAM into a Smart Solution &#8211; and Helped Win Over a Broadcaster."},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Media Asset Management (MAM) and Digital Asset Management (DAM) platforms are considered to be the backbone for <a href=\"https:\/\/gyrus.ai\/blog\/how-gyrus-helped-news-broadcaster-save-10x-media-processing-costs\/\" target=\"_blank\" rel=\"noopener\">broadcasters<\/a> doing numerous operations like storing and organizing massive libraries of video contents &#8211; news, shows, sports, archives, etc and making them accessible for reuse.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But broadcasters these days are not satisfied with just storage anymore. They are demanding speed, intelligence, and cost efficiency. They have to find events of interest in video files based on context and not just titles or manual tags. This is the point where traditional metadata search falls short and contextual AI search proves its value.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-2225\" title=\"AI Contextual Media Search\" src=\"https:\/\/gyrus.ai\/blog\/wp-content\/uploads\/2025\/08\/Contextual-Media-Search.jpg\" alt=\"AI Contextual Media Search\" width=\"806\" height=\"268\" srcset=\"https:\/\/gyrus.ai\/blog\/wp-content\/uploads\/2025\/08\/Contextual-Media-Search.jpg 1429w, https:\/\/gyrus.ai\/blog\/wp-content\/uploads\/2025\/08\/Contextual-Media-Search-300x100.jpg 300w, https:\/\/gyrus.ai\/blog\/wp-content\/uploads\/2025\/08\/Contextual-Media-Search-1024x341.jpg 1024w, https:\/\/gyrus.ai\/blog\/wp-content\/uploads\/2025\/08\/Contextual-Media-Search-768x256.jpg 768w, https:\/\/gyrus.ai\/blog\/wp-content\/uploads\/2025\/08\/Contextual-Media-Search-1300x433.jpg 1300w\" sizes=\"(max-width: 806px) 100vw, 806px\" \/><\/p>\n<h3><strong>The Challenge:\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A European broadcaster was evaluating new <a href=\"https:\/\/gyrus.ai\/Solutions\/media-asset-management-search.html\" target=\"_blank\" rel=\"noopener\">MAM platforms<\/a>. Their biggest frustration they faced was in the search part:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 500;\">Manual tagging was slow and inconsistent<\/span><span style=\"font-weight: 400;\">, and the editors wasted hours tagging the footage or searching for moments based on incomplete metadata.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 500;\">LLM searches were not as affordable as they thought<\/span><span style=\"font-weight: 400;\"> &#8211; Attempts were made to implement actually working solutions based on large language models, but the cost was too high to scale.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Workflow delays &#8211; To find the right clip, their team often had to scrub through the entire footage, relying mostly on luck and sometimes spending hours just to locate a single scene.<\/li>\n<\/ul>\n<p><strong>In short, this broadcaster wanted a system\/solution that:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Not only organizes the media library but also makes finding relevant clips fast and hassle-free.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Would search for scenes contextually, without any tags or metadata.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fast, affordable, and flexible (either on the cloud or on-prem).<\/span><\/li>\n<\/ul>\n<h3>The Solution:<\/h3>\n<p><span style=\"font-weight: 400;\">A Media\/Digital Asset Manager bidding for this customer integrated Gyrus AI Semantic Media Search into their Media Asset Management platform, delivering advanced search capabilities. Here\u2019s what stood out:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 500;\">Contextual search, no tagging needed<\/span><span style=\"font-weight: 400;\"> \u2013 Editors could now just type simple queries like &#8220;goal celebration&#8221; or &#8220;sunset cityscape&#8221; and instantly find the scene they were looking for.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 500;\">80% faster processing speed <\/span><span style=\"font-weight: 400;\">&#8211; An hour of video gets indexed in ~ 5 minutes by an RTX 3090\/4060.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2227\" title=\"Semantic and Contextual Media Search\" src=\"https:\/\/gyrus.ai\/blog\/wp-content\/uploads\/2025\/08\/Indexing-and-Retrieval-Pipeline.png\" alt=\"Semantic and Contextual Media Search\" width=\"800\" height=\"354\" srcset=\"https:\/\/gyrus.ai\/blog\/wp-content\/uploads\/2025\/08\/Indexing-and-Retrieval-Pipeline.png 979w, https:\/\/gyrus.ai\/blog\/wp-content\/uploads\/2025\/08\/Indexing-and-Retrieval-Pipeline-300x133.png 300w, https:\/\/gyrus.ai\/blog\/wp-content\/uploads\/2025\/08\/Indexing-and-Retrieval-Pipeline-768x340.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Up to 10\u00d7 more cost-effective &#8211; Our solution was able to deliver the most cost savings when compared to metadata-heavy or LLM-based solutions.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 500;\">Compact multimodal model<\/span><span style=\"font-weight: 400;\"> &#8211; It is optimized to process video, audio, and images while staying lightweight and efficient.<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 500;\">Flexible deployment<\/span><span style=\"font-weight: 400;\"> &#8211; Able to run on-prem or in the cloud, depending on broadcaster needs.<\/span><\/li>\n<\/ul>\n<h3>Key Technologies Behind It.<\/h3>\n<p><span style=\"font-weight: 400;\">Our Semantic Media Search features foundation multimodal models, similar in lineage with CLIP (Contrastive Language-Image Pre-training), CLAP (Contrastive Language-Audio Pretraining), and advanced video-language encoders:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Extract the features from video, audio, and text.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Convert them into semantic embeddings (digital fingerprints of meaning).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Store embeddings in a vector database for really fast retrieval.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2228\" title=\"Semantic Search Architecture &amp; Workflow\" src=\"https:\/\/gyrus.ai\/blog\/wp-content\/uploads\/2025\/08\/Semantic-Search-Architecture-Workflow.png\" alt=\"Semantic Search Architecture &amp; Workflow\" width=\"784\" height=\"301\" srcset=\"https:\/\/gyrus.ai\/blog\/wp-content\/uploads\/2025\/08\/Semantic-Search-Architecture-Workflow.png 1432w, https:\/\/gyrus.ai\/blog\/wp-content\/uploads\/2025\/08\/Semantic-Search-Architecture-Workflow-300x115.png 300w, https:\/\/gyrus.ai\/blog\/wp-content\/uploads\/2025\/08\/Semantic-Search-Architecture-Workflow-1024x393.png 1024w, https:\/\/gyrus.ai\/blog\/wp-content\/uploads\/2025\/08\/Semantic-Search-Architecture-Workflow-768x294.png 768w, https:\/\/gyrus.ai\/blog\/wp-content\/uploads\/2025\/08\/Semantic-Search-Architecture-Workflow-1300x498.png 1300w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This way, the queries like \u201cblack car entering the scene\u201d return the clips very relevant to such a scene, even if there is no actual metadata describing those clips.<\/span><\/p>\n<p><iframe title=\"AI Semantic Video Search Demo \u2013 Find \u201cBlack Car Entering the Scene\u201d in Seconds\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/PQ8EEdb1rQo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2229\" title=\"AI Broadcaster Media Search Solution \" src=\"https:\/\/gyrus.ai\/blog\/wp-content\/uploads\/2025\/08\/IMS-User-content-frame-scaled.jpg\" alt=\"AI Broadcaster Media Search Solution \" width=\"802\" height=\"380\" srcset=\"https:\/\/gyrus.ai\/blog\/wp-content\/uploads\/2025\/08\/IMS-User-content-frame-scaled.jpg 2560w, https:\/\/gyrus.ai\/blog\/wp-content\/uploads\/2025\/08\/IMS-User-content-frame-300x142.jpg 300w, https:\/\/gyrus.ai\/blog\/wp-content\/uploads\/2025\/08\/IMS-User-content-frame-1024x486.jpg 1024w, https:\/\/gyrus.ai\/blog\/wp-content\/uploads\/2025\/08\/IMS-User-content-frame-768x364.jpg 768w, https:\/\/gyrus.ai\/blog\/wp-content\/uploads\/2025\/08\/IMS-User-content-frame-1536x729.jpg 1536w, https:\/\/gyrus.ai\/blog\/wp-content\/uploads\/2025\/08\/IMS-User-content-frame-2048x971.jpg 2048w, https:\/\/gyrus.ai\/blog\/wp-content\/uploads\/2025\/08\/IMS-User-content-frame-1300x617.jpg 1300w\" sizes=\"(max-width: 802px) 100vw, 802px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2230\" title=\"GyrusAI Media Asset Management Solution\" src=\"https:\/\/gyrus.ai\/blog\/wp-content\/uploads\/2025\/08\/IMS-User-content-frame-2-scaled.jpg\" alt=\"GyrusAI Media Asset Management Solution\" width=\"773\" height=\"342\" srcset=\"https:\/\/gyrus.ai\/blog\/wp-content\/uploads\/2025\/08\/IMS-User-content-frame-2-scaled.jpg 2560w, https:\/\/gyrus.ai\/blog\/wp-content\/uploads\/2025\/08\/IMS-User-content-frame-2-300x133.jpg 300w, https:\/\/gyrus.ai\/blog\/wp-content\/uploads\/2025\/08\/IMS-User-content-frame-2-1024x454.jpg 1024w, https:\/\/gyrus.ai\/blog\/wp-content\/uploads\/2025\/08\/IMS-User-content-frame-2-768x340.jpg 768w, https:\/\/gyrus.ai\/blog\/wp-content\/uploads\/2025\/08\/IMS-User-content-frame-2-1536x681.jpg 1536w, https:\/\/gyrus.ai\/blog\/wp-content\/uploads\/2025\/08\/IMS-User-content-frame-2-2048x908.jpg 2048w, https:\/\/gyrus.ai\/blog\/wp-content\/uploads\/2025\/08\/IMS-User-content-frame-2-1300x576.jpg 1300w\" sizes=\"(max-width: 773px) 100vw, 773px\" \/><\/p>\n<h3>The Benefits for the Broadcaster<\/h3>\n<p><span style=\"font-weight: 400;\">After testing the Gyrus AI\u2019s Semantic Media Search enabled MAM, the broadcaster immediately saw the difference and the impact was clear:<\/span><\/p>\n<table style=\"height: 417px;\" width=\"603\">\n<tbody>\n<tr>\n<td><span style=\"font-weight: 500;\">Metric<\/span><\/td>\n<td><span style=\"font-weight: 500;\">Impact<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">High speed<\/span><\/td>\n<td><span style=\"font-weight: 400;\">80% faster scene retrieval than manual or metadata search.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Minimal Compute<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1 hour long long video processed in ~5 minutes.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Resource Optimized<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Optimized to run on RTX 3090\/4060\/4070.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Cost<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Most cost-effective AI search solution compared to LLM or metadata-based alternatives.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Deployment<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Works both on-prem, cloud or hybrid.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Usability<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Search using text, image or audio.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>Result:<\/h3>\n<p><span style=\"font-weight: 400;\">The broadcaster, after testing the solution, decided to migrate to a new MAM platform that had integrated Gyrus AI\u2019s Semantic Media Search feature.<\/span> <span style=\"font-weight: 400;\">Therefore, two big challenges were met at once: <\/span><\/p>\n<p><span style=\"font-weight: 400;\">On one hand, the broadcaster gained a cost-effective, AI-powered search solution; on the other, the MAM provider differentiated its platform with intelligence that competitors lacked.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the broadcaster\u2019s side, it meant faster turnarounds, lower operational costs, and a reliable system that scaled without adding technical complexity. \u00a0For the MAM player, it meant adding the large enterprise customer that is always looking for differentiated value \u2013 a MAM that really has intelligent contextual search and media management that is future-ready.<\/span><\/p>\n<h3>Future Outlook.<\/h3>\n<p><span style=\"font-weight: 400;\">As multimodal AI continues to evolve, semantic search will also expand to deliver:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Personalized Search:<\/strong><span style=\"font-weight: 400;\"> Results tailored to the project context or user history.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Deeper Insights:<\/strong><span style=\"font-weight: 400;\"> Automated clustering, thematic mapping, and trend analysis of archives.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Predictive Recommendations:<\/strong><span style=\"font-weight: 400;\"> Suggestions of content based on cultural context and storytelling patterns.<\/span><\/li>\n<\/ul>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The use of MAM + Semantic Media Search made search and retrieval operations nearly 8\u00d7 faster, while delivering a solution that was 10\u00d7 more cost-effective than regular LLM-based or manual metadata approaches. The system was able to deliver real-time speed and scale without sacrificing accuracy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This case highlights that the future of\u00a0<\/span><a href=\"https:\/\/gyrus.ai\/Solutions\/media-asset-management-search.html\"><span style=\"font-weight: 400;\">Media Asset Management<\/span><\/a><span style=\"font-weight: 400;\">\u00a0is AI-empowered contextual intelligence-solutions that can flexibly be deployed on-prem or on the cloud, accordingly adapted to broadcaster needs, and capable of technically accommodating an exponential growth in content demands.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Media Asset Management (MAM) and Digital Asset Management (DAM) platforms are considered to be the backbone &hellip; <a title=\"How Gyrus AI Search Turned a Regular MAM into a Smart Solution &#8211; and Helped Win Over a Broadcaster.\" class=\"hm-read-more\" href=\"https:\/\/gyrus.ai\/blog\/how-gyrusai-search-made-regular-mam-smart-and-won-over-broadcaster\/\"><span class=\"screen-reader-text\">How Gyrus AI Search Turned a Regular MAM into a Smart Solution &#8211; and Helped Win Over a Broadcaster.<\/span>Read more<\/a><\/p>\n","protected":false},"author":11,"featured_media":2233,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[166],"tags":[148,142,121,153],"class_list":["post-2223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study-2","tag-ai-media-search","tag-intelligent-media-search","tag-media-asset-management","tag-semantic-media-search"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Gyrus AI Search made a regular MAM smart and won over broadcaster?<\/title>\n<meta name=\"description\" content=\"See how Gyrus AI\u2019s semantic media search transformed a traditional MAM into a fast, cost-efficient solution that won over a broadcaster.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gyrus.ai\/blog\/how-gyrusai-search-made-regular-mam-smart-and-won-over-broadcaster\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Gyrus AI Search made a regular MAM smart and won over broadcaster?\" \/>\n<meta property=\"og:description\" content=\"See how Gyrus AI\u2019s semantic media search transformed a traditional MAM into a fast, cost-efficient solution that won over a broadcaster.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gyrus.ai\/blog\/how-gyrusai-search-made-regular-mam-smart-and-won-over-broadcaster\/\" \/>\n<meta property=\"og:site_name\" content=\"Gyrus AI | Blog | Insights on AI &amp; Intelligent Media Search, In-scene Ad Placement, Automated Video Anonymization Technologies\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-22T10:36:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-01T06:41:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gyrus.ai\/blog\/wp-content\/uploads\/2025\/08\/Banner-8-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"HariKrishna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GyrusAI\" \/>\n<meta name=\"twitter:site\" content=\"@GyrusAI\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"HariKrishna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/gyrus.ai\/blog\/how-gyrusai-search-made-regular-mam-smart-and-won-over-broadcaster\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/gyrus.ai\/blog\/how-gyrusai-search-made-regular-mam-smart-and-won-over-broadcaster\/\"},\"author\":{\"name\":\"HariKrishna\",\"@id\":\"https:\/\/gyrus.ai\/blog\/#\/schema\/person\/5abbd7f5408ce310ffbdca8165f99a80\"},\"headline\":\"How Gyrus AI Search Turned a Regular MAM into a Smart Solution &#8211; and Helped Win Over a Broadcaster.\",\"datePublished\":\"2025-08-22T10:36:09+00:00\",\"dateModified\":\"2026-04-01T06:41:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/gyrus.ai\/blog\/how-gyrusai-search-made-regular-mam-smart-and-won-over-broadcaster\/\"},\"wordCount\":816,\"publisher\":{\"@id\":\"https:\/\/gyrus.ai\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/gyrus.ai\/blog\/how-gyrusai-search-made-regular-mam-smart-and-won-over-broadcaster\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gyrus.ai\/blog\/wp-content\/uploads\/2025\/08\/Banner-8-scaled.jpg\",\"keywords\":[\"AI Media Search\",\"Intelligent Media Search\",\"Media Asset Management\",\"Semantic Media Search\"],\"articleSection\":[\"Case Study\"],\"inLanguage\":\"en\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gyrus.ai\/blog\/how-gyrusai-search-made-regular-mam-smart-and-won-over-broadcaster\/\",\"url\":\"https:\/\/gyrus.ai\/blog\/how-gyrusai-search-made-regular-mam-smart-and-won-over-broadcaster\/\",\"name\":\"How Gyrus AI Search made a regular MAM smart and won over broadcaster?\",\"isPartOf\":{\"@id\":\"https:\/\/gyrus.ai\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gyrus.ai\/blog\/how-gyrusai-search-made-regular-mam-smart-and-won-over-broadcaster\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/gyrus.ai\/blog\/how-gyrusai-search-made-regular-mam-smart-and-won-over-broadcaster\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gyrus.ai\/blog\/wp-content\/uploads\/2025\/08\/Banner-8-scaled.jpg\",\"datePublished\":\"2025-08-22T10:36:09+00:00\",\"dateModified\":\"2026-04-01T06:41:15+00:00\",\"description\":\"See how Gyrus AI\u2019s semantic media search transformed a traditional MAM into a fast, cost-efficient solution that won over a broadcaster.\",\"breadcrumb\":{\"@id\":\"https:\/\/gyrus.ai\/blog\/how-gyrusai-search-made-regular-mam-smart-and-won-over-broadcaster\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gyrus.ai\/blog\/how-gyrusai-search-made-regular-mam-smart-and-won-over-broadcaster\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\/\/gyrus.ai\/blog\/how-gyrusai-search-made-regular-mam-smart-and-won-over-broadcaster\/#primaryimage\",\"url\":\"https:\/\/gyrus.ai\/blog\/wp-content\/uploads\/2025\/08\/Banner-8-scaled.jpg\",\"contentUrl\":\"https:\/\/gyrus.ai\/blog\/wp-content\/uploads\/2025\/08\/Banner-8-scaled.jpg\",\"width\":2560,\"height\":1280,\"caption\":\"Gyrus AI Search MAM Smart Solution\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/gyrus.ai\/blog\/how-gyrusai-search-made-regular-mam-smart-and-won-over-broadcaster\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/gyrus.ai\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Gyrus AI Search Turned a Regular MAM into a Smart Solution &#8211; and Helped Win Over a Broadcaster.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gyrus.ai\/blog\/#website\",\"url\":\"https:\/\/gyrus.ai\/blog\/\",\"name\":\"Gyrus AI\",\"description\":\"Gyrus AI | Blog | Insights on AI &amp; Intelligent Media Search, In-scene Ad Placement, Automated Video Anonymization Technologies\",\"publisher\":{\"@id\":\"https:\/\/gyrus.ai\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/gyrus.ai\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/gyrus.ai\/blog\/#organization\",\"name\":\"Gyrus AI\",\"url\":\"https:\/\/gyrus.ai\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\/\/gyrus.ai\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/gyrus.ai\/blog\/wp-content\/uploads\/2025\/02\/gyrus-1.png\",\"contentUrl\":\"https:\/\/gyrus.ai\/blog\/wp-content\/uploads\/2025\/02\/gyrus-1.png\",\"width\":11400,\"height\":4500,\"caption\":\"Gyrus AI\"},\"image\":{\"@id\":\"https:\/\/gyrus.ai\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/GyrusAI\",\"https:\/\/www.linkedin.com\/company\/gyrusai\/\",\"https:\/\/www.youtube.com\/channel\/UCk2GzLj6xp0A6Wqix1GWSkw\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/gyrus.ai\/blog\/#\/schema\/person\/5abbd7f5408ce310ffbdca8165f99a80\",\"name\":\"HariKrishna\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/b5f741f8304faac82121b5dd93df4f59d285e4486549ddf0f71e1fd112d8c1d0?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b5f741f8304faac82121b5dd93df4f59d285e4486549ddf0f71e1fd112d8c1d0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b5f741f8304faac82121b5dd93df4f59d285e4486549ddf0f71e1fd112d8c1d0?s=96&d=mm&r=g\",\"caption\":\"HariKrishna\"},\"url\":\"https:\/\/gyrus.ai\/blog\/author\/harikrishna\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Gyrus AI Search made a regular MAM smart and won over broadcaster?","description":"See how Gyrus AI\u2019s semantic media search transformed a traditional MAM into a fast, cost-efficient solution that won over a broadcaster.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gyrus.ai\/blog\/how-gyrusai-search-made-regular-mam-smart-and-won-over-broadcaster\/","og_locale":"en_US","og_type":"article","og_title":"How Gyrus AI Search made a regular MAM smart and won over broadcaster?","og_description":"See how Gyrus AI\u2019s semantic media search transformed a traditional MAM into a fast, cost-efficient solution that won over a broadcaster.","og_url":"https:\/\/gyrus.ai\/blog\/how-gyrusai-search-made-regular-mam-smart-and-won-over-broadcaster\/","og_site_name":"Gyrus AI | Blog | Insights on AI &amp; Intelligent Media Search, In-scene Ad Placement, Automated Video Anonymization Technologies","article_published_time":"2025-08-22T10:36:09+00:00","article_modified_time":"2026-04-01T06:41:15+00:00","og_image":[{"width":2560,"height":1280,"url":"https:\/\/gyrus.ai\/blog\/wp-content\/uploads\/2025\/08\/Banner-8-scaled.jpg","type":"image\/jpeg"}],"author":"HariKrishna","twitter_card":"summary_large_image","twitter_creator":"@GyrusAI","twitter_site":"@GyrusAI","twitter_misc":{"Written by":"HariKrishna","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gyrus.ai\/blog\/how-gyrusai-search-made-regular-mam-smart-and-won-over-broadcaster\/#article","isPartOf":{"@id":"https:\/\/gyrus.ai\/blog\/how-gyrusai-search-made-regular-mam-smart-and-won-over-broadcaster\/"},"author":{"name":"HariKrishna","@id":"https:\/\/gyrus.ai\/blog\/#\/schema\/person\/5abbd7f5408ce310ffbdca8165f99a80"},"headline":"How Gyrus AI Search Turned a Regular MAM into a Smart Solution &#8211; and Helped Win Over a Broadcaster.","datePublished":"2025-08-22T10:36:09+00:00","dateModified":"2026-04-01T06:41:15+00:00","mainEntityOfPage":{"@id":"https:\/\/gyrus.ai\/blog\/how-gyrusai-search-made-regular-mam-smart-and-won-over-broadcaster\/"},"wordCount":816,"publisher":{"@id":"https:\/\/gyrus.ai\/blog\/#organization"},"image":{"@id":"https:\/\/gyrus.ai\/blog\/how-gyrusai-search-made-regular-mam-smart-and-won-over-broadcaster\/#primaryimage"},"thumbnailUrl":"https:\/\/gyrus.ai\/blog\/wp-content\/uploads\/2025\/08\/Banner-8-scaled.jpg","keywords":["AI Media Search","Intelligent Media Search","Media Asset Management","Semantic Media Search"],"articleSection":["Case Study"],"inLanguage":"en"},{"@type":"WebPage","@id":"https:\/\/gyrus.ai\/blog\/how-gyrusai-search-made-regular-mam-smart-and-won-over-broadcaster\/","url":"https:\/\/gyrus.ai\/blog\/how-gyrusai-search-made-regular-mam-smart-and-won-over-broadcaster\/","name":"How Gyrus AI Search made a regular MAM smart and won over broadcaster?","isPartOf":{"@id":"https:\/\/gyrus.ai\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gyrus.ai\/blog\/how-gyrusai-search-made-regular-mam-smart-and-won-over-broadcaster\/#primaryimage"},"image":{"@id":"https:\/\/gyrus.ai\/blog\/how-gyrusai-search-made-regular-mam-smart-and-won-over-broadcaster\/#primaryimage"},"thumbnailUrl":"https:\/\/gyrus.ai\/blog\/wp-content\/uploads\/2025\/08\/Banner-8-scaled.jpg","datePublished":"2025-08-22T10:36:09+00:00","dateModified":"2026-04-01T06:41:15+00:00","description":"See how Gyrus AI\u2019s semantic media search transformed a traditional MAM into a fast, cost-efficient solution that won over a broadcaster.","breadcrumb":{"@id":"https:\/\/gyrus.ai\/blog\/how-gyrusai-search-made-regular-mam-smart-and-won-over-broadcaster\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gyrus.ai\/blog\/how-gyrusai-search-made-regular-mam-smart-and-won-over-broadcaster\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/gyrus.ai\/blog\/how-gyrusai-search-made-regular-mam-smart-and-won-over-broadcaster\/#primaryimage","url":"https:\/\/gyrus.ai\/blog\/wp-content\/uploads\/2025\/08\/Banner-8-scaled.jpg","contentUrl":"https:\/\/gyrus.ai\/blog\/wp-content\/uploads\/2025\/08\/Banner-8-scaled.jpg","width":2560,"height":1280,"caption":"Gyrus AI Search MAM Smart Solution"},{"@type":"BreadcrumbList","@id":"https:\/\/gyrus.ai\/blog\/how-gyrusai-search-made-regular-mam-smart-and-won-over-broadcaster\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gyrus.ai\/blog\/"},{"@type":"ListItem","position":2,"name":"How Gyrus AI Search Turned a Regular MAM into a Smart Solution &#8211; and Helped Win Over a Broadcaster."}]},{"@type":"WebSite","@id":"https:\/\/gyrus.ai\/blog\/#website","url":"https:\/\/gyrus.ai\/blog\/","name":"Gyrus AI","description":"Gyrus AI | Blog | Insights on AI &amp; Intelligent Media Search, In-scene Ad Placement, Automated Video Anonymization Technologies","publisher":{"@id":"https:\/\/gyrus.ai\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gyrus.ai\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"https:\/\/gyrus.ai\/blog\/#organization","name":"Gyrus AI","url":"https:\/\/gyrus.ai\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/gyrus.ai\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/gyrus.ai\/blog\/wp-content\/uploads\/2025\/02\/gyrus-1.png","contentUrl":"https:\/\/gyrus.ai\/blog\/wp-content\/uploads\/2025\/02\/gyrus-1.png","width":11400,"height":4500,"caption":"Gyrus AI"},"image":{"@id":"https:\/\/gyrus.ai\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/GyrusAI","https:\/\/www.linkedin.com\/company\/gyrusai\/","https:\/\/www.youtube.com\/channel\/UCk2GzLj6xp0A6Wqix1GWSkw"]},{"@type":"Person","@id":"https:\/\/gyrus.ai\/blog\/#\/schema\/person\/5abbd7f5408ce310ffbdca8165f99a80","name":"HariKrishna","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/secure.gravatar.com\/avatar\/b5f741f8304faac82121b5dd93df4f59d285e4486549ddf0f71e1fd112d8c1d0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b5f741f8304faac82121b5dd93df4f59d285e4486549ddf0f71e1fd112d8c1d0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b5f741f8304faac82121b5dd93df4f59d285e4486549ddf0f71e1fd112d8c1d0?s=96&d=mm&r=g","caption":"HariKrishna"},"url":"https:\/\/gyrus.ai\/blog\/author\/harikrishna\/"}]}},"_links":{"self":[{"href":"https:\/\/gyrus.ai\/blog\/wp-json\/wp\/v2\/posts\/2223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gyrus.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gyrus.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gyrus.ai\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/gyrus.ai\/blog\/wp-json\/wp\/v2\/comments?post=2223"}],"version-history":[{"count":6,"href":"https:\/\/gyrus.ai\/blog\/wp-json\/wp\/v2\/posts\/2223\/revisions"}],"predecessor-version":[{"id":2237,"href":"https:\/\/gyrus.ai\/blog\/wp-json\/wp\/v2\/posts\/2223\/revisions\/2237"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gyrus.ai\/blog\/wp-json\/wp\/v2\/media\/2233"}],"wp:attachment":[{"href":"https:\/\/gyrus.ai\/blog\/wp-json\/wp\/v2\/media?parent=2223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gyrus.ai\/blog\/wp-json\/wp\/v2\/categories?post=2223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gyrus.ai\/blog\/wp-json\/wp\/v2\/tags?post=2223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}