Gyrus AI and Tecla System are pleased to announce a partnership that integrates Gyrus’ contextual media search capabilities into Tecla’s MediaHive MAM platform, which will be showcased at IBC 2025 in Amsterdam (Booth 1.F14).
As more and more video content hits the markets with shrinking production timelines, this technology partnership provides broadcasters, production houses, and content creators with a way to find, organise, and monetise media assets more easily.
By automatically generating rich metadata, transcripts, and contextual relationships, the system removes the need for manual tagging and enables instant retrieval of the right clips through natural language queries or object-level searches.
MediaHive’s web-based, storage-agnostic platform manages the capture, discovery, and, storage of content and data, with seamless integrations into Adobe, Avid, and other post-production tools, delivering data-driven automated workflows to monetise content efficiently.
With the integrated solution, MediaHive users can quickly discover the most relevant clips from large video libraries using natural language queries. The system automatically enriches metadata across archives, eliminating the need for time-consuming manual tagging, while providing flexible deployment options on-premises, in the cloud, or in hybrid configurations. Through a simple browser-based interface, teams can manage entire workflows—from capture and search to editing, packaging, and final delivery.
Importantly, the integration also addresses the cost challenge many organisations face. The semantic search capability runs up to 80% faster and is as much as 10x times more cost-efficient compared to traditional metadata-heavy or LLM-based approaches –, without compromising accuracy.
“The ability to locate the right content at the right time is critical for broadcasters and media companies,” said Chakra Parvathaneni, Co-Founder and CEO of Gyrus AI. “By bringing our intelligent search into MediaHive, we’re helping customers not only manage their content but also extract real value from it.”
Paul Wilkins, Tecla System’s Director of Products, added: “MediaHive was built to give users simplicity and scalability in managing assets. Partnering with Gyrus strengthens our vision – making archives more discoverable, workflows more efficient, and helps our clients unlock the value of their archives
About Tecla System :
Tecla System develops modular, cloud-ready solutions for the broadcast and media industry. Its flagship MediaHive MAM platform provides scalable asset management with integrated workflows for ingest, editing, storage, playout, and distribution. With customers across Europe and beyond, Tecla System is recognised for delivering simplicity, scalability, and innovation to the entire media supply chain. Learn more at www.teclasystem.com
About Gyrus:
Gyrus develops advanced AI-powered Video Intelligence Models that help media and entertainment companies save time, cut costs, and unlock new revenue. Its Semantic Media Search integrates with any MAM/DAM, works on-prem or in the cloud, and enables contextual scene discovery – up to 80% faster and 10x more cost-effective than traditional metadata or LLM-based tools. Gyrus also offers Virtual Product Placement technology that seamlessly inserts 2D/3D ads into video scenes, enabling broadcasters to monetize content and brands to achieve higher viewer engagement. Find out more at www.gyrus.ai
