Gyrus AI — Privacy Policy

1. Scope and Updates to this Privacy Policy

This Privacy Policy applies to the personal information we process when you use our Services — whether via our website, cloud platform, API integrations, demo videos, data-collection pipelines, or offline interactions.

We may revise this Privacy Policy from time to time in our sole discretion. If we make material changes, we will notify you as required by applicable law (for example, via email or by posting a prominent notice within our Services). If you continue using the Services after the amended policy takes effect, you consent to the revised policy.

Important Note on Customer Data. Some data we process is provided to us by our clients (brands, broadcasters, data-providers) and is subject to separate contracts (e.g., data processing agreements). Unless otherwise stated, this Privacy Policy does not apply to the personal information our clients collect and provide to us for the client’s use of the Services (“Customer Data”). The applicable client’s privacy policy governs their collection and use of that data.

2. Personal Information We Collect

The categories of personal information we collect depend on how you interact with our Services, your role (e.g., user, client, job applicant), and the applicable law. We collect:

2.1 Information You Provide Directly

• Account registration: name, email address, phone number, company information, username/password, job title, billing/contact address.
• Service usage: metadata, contact details, and preferences you supply when you use Services (e.g., upload video, request demo).
• Payment / billing: billing information and invoicing address. We do not directly store full payment card details; those are handled by third-party payment processors.
• Communications: support requests, sales inquiries, job applications (resume, cover letter), and other messages you send us.
• Surveys / events: information you submit when participating in surveys, contests, trade shows or webinars.

2.2 Information Collected Automatically

• Device and usage information: IP address, browser type, operating system, device identifiers, MAC address or equivalent, mobile carrier, unique identifiers.
• Usage data: pages you access, links clicked, features used, timestamps, duration of use, logs of your interaction with our Services.
• Location information: approximate location derived from IP address or mobile device, if applicable and authorized.
• Cookies and tracking technologies: cookies, pixel tags, web beacons, local storage, and similar technologies.

2.3 Information from Other Sources

• Third-party social media platforms or login providers if you use them to log in.
• Publicly available sources, business directories, social media, and third-party data providers to supplement our records.
• Business partners or referral services when you engage with them through our Services.

3. How We Use Your Personal Information

We use your personal information for purposes including:

3.1 Providing our Services

• Create, manage and authenticate your account.
• Enable access to features of our Services (semantic media search, virtual product placement, video anonymization, vision analytics).
• Process billing and support, and respond to inquiries or support requests.
• Register you for events, webinars or demos.

3.2 Administrative & Business Purposes

• Pursue legitimate interests such as product development, performance analytics, security, fraud prevention, and compliance.
• Improve or enhance Services, develop new features, debug and correct errors.
• Monitor usage and engagement, audit and enforce policies.
• Comply with legal obligations.

3.3 Marketing and Advertising

With your consent (where required), we may send marketing communications (newsletters, product announcements) and deliver interest-based or personalised promotional content on our Services or via third-party platforms.

3.4 With Your Consent / Other Purposes

If you grant consent for specific uses (e.g., participation in research or training our AI models), we may use your personal information for those purposes as disclosed at the point of collection.

3.5 Automated Decision-Making, Profiling & Model Training

We may use automated processing (profiling) or AI-model training to optimise Services (improving video search relevance, ad-placements, anonymisation). We do not base decisions that significantly affect you solely on automated processing unless legally permitted or contractual. We may use de-identified or aggregated data for research and analytics.

4. How We Disclose Your Personal Information

4.1 Service-Related Disclosures

We may share your personal information with:

• Service providers and vendors (cloud-hosting, payment processors, analytics, identity-verification) who assist in providing our Services.
• Business partners when jointly offering you a product or feature.
• Affiliates of Gyrus for internal support, management or service provision.
• Other users of the Services where you share content or collaborate via our features.

4.2 Protecting Us or Others

We may access, preserve, or disclose your information to comply with law, to protect rights or safety, to enforce our Terms of Service, or to detect and prevent fraud.

4.3 Merger, Sale, Transfer

If Gyrus or substantially all of its assets is acquired or reorganised, your personal information may be transferred as part of that transaction (subject to applicable law).

4.4 Other Disclosures

Unless described in this policy, we will not share your personal information for other purposes without your consent.

5. Your Privacy Choices and Rights

5.1 Communication Preferences

You may opt-out of non-transactional (marketing) emails by using the unsubscribe link or contacting us. Transactional messages (account notifications) are required and cannot be opted out of entirely.

5.2 Cookies, Tracking and Do-Not-Track

You can control cookies via your browser or device settings. Disabling certain tracking may affect Service functionality. We currently do not respond to browser "Do Not Track" signals.

5.3 Privacy Rights (subject to applicable law)

Depending on your jurisdiction, you may have rights including:

• Access: confirmation of whether we process your personal information and a copy of that information.
• Correction: request correction or update of inaccurate or incomplete information.
• Deletion: request deletion under certain conditions.
• Restriction / Objection: request restriction of processing or object to processing based on legitimate interests or direct marketing.
• Data portability: request a machine-readable copy and transmission to another controller.
• Withdraw consent: where processing is based on consent, you can withdraw it (withdrawal will not affect prior lawful processing).

To exercise any of these rights, contact us (see "Contact Us" below). We will respond in accordance with applicable law.

5.4 Nevada and Similar Laws

If you are a resident of a U.S. state that requires special notices (e.g., Nevada’s "Do Not Sell" law), contact us with subject line "Nevada Do Not Sell Request" (if applicable).

5.5 Children’s Data

Our Services are not designed for children under 16 (or the age required by local law). We do not knowingly collect personal information from children under that age. If you believe we have collected such information without consent, contact us and we will delete it in accordance with applicable law.

6. Security of Your Information

We implement technical, administrative and organisational safeguards (secure infrastructure, encryption in transit and at rest, access controls, audit logging) to protect your personal information. However, no method of transmission or storage is completely secure. Where required by law, we will notify you of any material security breach affecting your personal information.

7. International Transfers of Personal Information

Your personal information may be transferred, stored, and processed in one or more countries. Whenever we transfer personal data from the EU, UK, or other regulated jurisdictions, we will use appropriate safeguards (for example, standard contractual clauses) to ensure adequate protection.

8. Retention of Personal Information

We retain personal information for as long as needed to provide our Services, fulfil the purposes described in this Privacy Policy, resolve disputes, enforce agreements, conduct audits, pursue legitimate business interests, and comply with law. When determining retention periods we consider the amount, nature and sensitivity of the information, risk of harm, processing purposes, and legal requirements.

9. Additional Notices

9.1 Supplemental Notice for Specific Jurisdictions

If you are a resident of certain jurisdictions (EU, UK, California, Nevada), you may have additional rights under local laws. We will honour those rights to the extent required.

9.2 Automated Training / AI Model Usage

We may use your data (or de-identified derivatives) to train our AI models and improve Services. Unless otherwise disclosed, such training will be done with aggregated, anonymised or pseudonymised data where feasible.

9.3 Third-Party Services / Links

Our Services may contain links to third-party websites and applications. These third parties have their own privacy policies; we are not responsible for their practices.

10. Children’s Information

As above, our Services are not directed to children under 16 (or local minimum age). If you believe a child has provided personal information without consent, please contact us and we will delete the information and terminate the account (if applicable).

11. Contact Us

Gyrus AI is responsible for handling the personal information described in this Privacy Policy.

If you have any questions about our privacy practices or want to exercise your data rights, please contact us at: